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Core Capabilities
Work Examples- Business and Executive Functions
Website Redesign & Development
B2B Professional Services Firm
Development Team • Project Management • Stakeholder Coordination
• Content Strategy • QA Testing • Technical Documentation
• Requirements Gathering
The Challenge
A B2B professional services needed help communicating their new GRC division capabilities. The challenge remained establishing credibility in an emerging market while maintaining an established IT services reputation. The brief would extend to incorporate enhanced AI capability. I positioned the offering within a broad enterprise context to gain momentum with existing services, as well as niching within the audit space which fits in perfectly with existing stakeholder expertise and experience.
The Solution
I managed the complete website project lifecycle:
- Facilitated stakeholder workshops to align on goals and requirements
- Created project plan with clear phases, milestones, and decision points
- Coordinated between developer and executives
- Created content
- Documented technical SEO specifications and oversee ongoing maintenance procedures
Result
- Delivered on-time
- Achieved stakeholder sign-off at each phase
Building Marketing Operations
Agency Client
Asana • Notion • Process Documentation • Project Management • Team Coordination • SOP Development • Quality Assurance
The Challenge
A fast-growing IT division in an international audit firm had a new team creating content with no central system, calendar or content plan. The problem was two-fold. The Head of Department required the team to provide standardized project templates in response to RFPs, and to be able to track phases and timelines. Without an appointed marketing lead at the time, the team had struggled with co-ordination and had no real strategy going forward.
The Solution
I built comprehensive marketing operations infrastructure:
- Project tracking system in Asana with templates for each content type
- Editorial calendar in Notion with workflow stages and ownership
- SOP library covering content creation, review, approval, and publication
- QA checklist and divisional guidelines ensuring consistency
- Client onboarding framework standardizing intake and kickoff
Result
- Reduced missed deadlines from 40% to under 5%
- Planned editorial calendar for a 12 month period with re-purposing initiatives
- Streamline project management initiatives by providing a ISA 315, ISAE 2304 (Prince2) guideline template and helping team to identify bottlenecks and potential issues
- Helped team build a value chain of content possibilities
- Created scalable system that supported team functions, notably, repository and communications
- Provided material for client onboarding
AI SYSTEM TRAINING & WORKFLOW OPTIMIZATION
In-house marketing
AI Training • Workflow Design • Process Documentation • Quality Assurance • Change Management • SOP Development • Content Operations
The Challenge
Company stakeholders needed to demonstrate the in-house AI system's capabilities to enterprise clients, but their existing prompts lacked the technical sophistication required for C-suite audiences. With limited time and high stakes, they needed to balance prompt engineering with technical depth and business clarity that could be replicated by the wider team.
The Solution
I implemented content into the GRC platform:
- Created prompt library with quality benchmarks
- Ensured AI outputs met brand standards
Result
- Mapped 10 processes to identify AI use cases
- Selected both Claude and ChatGPT for specific tasks including summarization, competitive analysis and draft generation
- Added custom prompts in GRC platform
- Freed up 20 hrs weekly for higher-value work
- Created template bank adopted by wider team
Additional Project Experience
Contact
📧 Direct email: nclim01@gmail.com
💼 LinkedIn: www.linkedin.com/in/natasha-lima-marketing-content-web-operations-project-management
🌍 Location: South Africa
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